ClickFunnels is a powerful funnel builder, but at $147/month for the basic plan (and $297/month for the Pro tier), it's one of the most expensive tools in the marketing stack. For solopreneurs and small businesses, that's $1,764 per year before you've spent a dime on ads.
The good news: the funnel builder market has matured. Several competitors now offer comparable features — drag-and-drop builders, email automation, membership sites, checkout pages — at a fraction of the price. Some even have free plans.
We tested seven ClickFunnels alternatives on the same criteria: funnel building, landing page quality, email tools, checkout/payment processing, and total cost of ownership. Here's what we found.
Quick Comparison
| Tool | Best For | Starting Price | Free Plan | Savings vs CF |
|---|---|---|---|---|
| Systeme.io | Free alternative | $0/mo | Yes (generous) | $1,764/yr |
| Leadpages | Landing pages | $37/mo | 14-day trial | $1,320/yr |
| Kartra | All-in-one | $99/mo | 30-day trial | $576/yr |
| GrooveFunnels | Lifetime deal | $0/mo | Yes (limited) | $1,764/yr |
| Unbounce | A/B testing | $74/mo | 14-day trial | $876/yr |
| Builderall | Budget option | $16.90/mo | 14-day trial | $1,561/yr |
| Kajabi | Course creators | $55/mo | 14-day trial | $1,104/yr |
1. Systeme.io — Best Free ClickFunnels Alternative
Systeme.io is the closest thing to a free ClickFunnels replacement. Its free plan includes up to 3 sales funnels, 1 blog, 1 membership site, unlimited emails to up to 2,000 contacts, and a built-in checkout system. That's more than many paid tools offer at their entry tier.
The funnel builder is straightforward. You won't find the same depth of templates as ClickFunnels, but the drag-and-drop editor handles opt-in pages, sales pages, upsells, downsells, and thank-you pages without drama. The built-in email automation covers sequences, broadcasts, and tagging — enough to run a real business without bolting on a separate email platform.
For affiliates, Systeme.io stands out with a 60% lifetime recurring commission and a 180-day cookie window. That combination is among the most generous in the SaaS space.
Pros
- Genuinely useful free plan (not a stripped-down demo)
- Funnels, email, courses, and checkout in one tool
- No transaction fees on any plan
- Paid plans start at just $27/mo
- 60% lifetime recurring affiliate commission, 180-day cookie
Cons
- Fewer funnel templates than ClickFunnels
- Design customization is more limited
- Smaller community and marketplace
Try Systeme.io Free — Save $1,764/Year vs. ClickFunnels
Build up to 3 funnels, send unlimited emails, host a course, and sell products — all on the free plan. No credit card required, no time limit. The closest thing to a free ClickFunnels replacement.
Start Your Free Systeme.io Account →2. Leadpages — Best for Landing Pages
If your primary need is high-converting landing pages rather than full multi-step funnels, Leadpages is hard to beat. It has one of the largest template libraries in the space — over 200 mobile-responsive templates — and its drag-and-drop builder is smoother than most competitors.
Leadpages shines in conversion optimization. Every template is sorted by conversion rate, so you're not guessing which designs perform. Built-in A/B testing, alert bars, and pop-ups come standard on all plans. At $37/month, you're saving over $100/month compared to ClickFunnels while getting a more focused landing page tool.
The trade-off: Leadpages doesn't include email marketing or membership sites. You'll need a separate email tool. But if you already use something like ConvertKit or Mailchimp, Leadpages slots right in via native integrations.
Pros
- 200+ high-converting templates sorted by conversion rate
- Built-in A/B split testing on all plans
- Unlimited landing pages, pop-ups, and alert bars
- 50% recurring affiliate commission, paid via PayPal
Cons
- No built-in email marketing
- No membership site or course features
- Funnel building is limited compared to ClickFunnels
Try Leadpages Free for 14 Days — Save $110+/Month vs. ClickFunnels
200+ high-converting templates with built-in A/B testing. Pages that convert 5x better than industry average. 14-day free trial, no credit card required.
Start Your Free Leadpages Trial →3. Kartra — Best All-in-One Platform
If you want to replace ClickFunnels with something that does everything — funnels, email, helpdesk, membership sites, video hosting, calendars, and affiliate management — Kartra is the most complete all-in-one platform available.
Kartra's funnel builder uses a visual "campaign" mapper that lets you see your entire marketing sequence at a glance: pages, emails, tags, conditions, and automations all connected in one flow chart. It's more intuitive than ClickFunnels' approach for complex, multi-path funnels.
At $99/month, Kartra is only $48/month cheaper than ClickFunnels on the surface. But when you factor in that Kartra replaces your email tool, helpdesk, membership platform, and video host, the real savings can be $200+/month in combined SaaS subscriptions.
Pros
- Replaces 5–6 separate tools in one platform
- Visual campaign mapper for complex funnels
- Built-in helpdesk, video hosting, and calendar
- Behavioral adaptive marketing (personalized pages based on visitor actions)
Cons
- $99/mo is still not cheap
- Steep learning curve due to feature depth
- Contact limits on lower plans can be restrictive
Try Kartra for 30 Days
Full access to all features. Replace your entire marketing stack with one platform.
Start 30-Day Trial →4. GrooveFunnels — Best Lifetime Deal
GrooveFunnels made its name with an aggressive lifetime deal — pay once and get access to the entire Groove platform forever. No monthly fees. For anyone who has been burned by rising subscription costs, that pitch is compelling.
The free plan includes a funnel builder (GroovePages), email marketing (GrooveMail), and a marketplace for selling digital products. It's limited in contacts and funnels, but it's functional enough to launch a basic digital product business at zero cost.
The platform has matured significantly since its early days. The page builder is now stable and reasonably fast, though it still lacks the polish of Leadpages or Unbounce. Where Groove excels is in the sheer breadth of tools included — funnels, email, video, helpdesk, memberships, webinars, and more.
Pros
- Lifetime deal eliminates monthly fees entirely
- Free plan available with core features
- Massive feature set across 18+ apps
- Built-in affiliate marketplace
Cons
- Interface can feel clunky compared to competitors
- Smaller template library
- Customer support has mixed reviews
Try GrooveFunnels Free
Start with the free plan or lock in lifetime access. No monthly fees ever.
Get Started Free →5. Unbounce — Best for A/B Testing
Unbounce is the tool to pick if conversion rate optimization is your top priority. Its Smart Traffic feature uses AI to automatically route each visitor to the landing page variant most likely to convert them — based on their attributes like device, location, and referral source. Unbounce claims this can boost conversions by up to 30%.
The A/B testing capabilities go deeper than any other tool on this list. You can test headlines, layouts, CTAs, and entire page designs with statistical confidence tracking built in. For marketers spending serious money on paid traffic, even a small conversion lift pays for the tool many times over.
At $74/month, Unbounce saves you $73/month versus ClickFunnels. Its affiliate program offers 35% recurring commissions paid via PayPal.
Pros
- AI-powered Smart Traffic for automatic optimization
- Best-in-class A/B testing with statistical tracking
- Dynamic text replacement for PPC campaigns
- 35% recurring affiliate commission, paid via PayPal
Cons
- No email marketing or membership features
- Focused on landing pages, not full funnels
- Visitor limits on lower plans
Try Unbounce Free for 14 Days — AI-Powered Conversion Optimization
Smart Traffic AI boosts conversions by up to 30%. Test it on your own pages with a 14-day free trial. Save $73/month vs. ClickFunnels.
Start Your Free Unbounce Trial →6. Builderall — Best Budget Option
Builderall packs an almost absurd amount of features into its $16.90/month starting price. Funnel builder, email marketing, website builder, chatbot, webinar platform, e-commerce, blog — the list goes on. At roughly one-ninth the cost of ClickFunnels, the value proposition is hard to argue with.
The catch is polish. Individual features in Builderall rarely match the quality of dedicated tools. The funnel builder works but feels less refined than ClickFunnels. The email tool is functional but not as smooth as ConvertKit. You're trading best-in-class for good-enough-at-everything at a price that's almost too good to refuse.
For bootstrapped entrepreneurs who need a full toolkit and can tolerate some rough edges, Builderall saves over $1,500/year compared to ClickFunnels.
Pros
- Incredible value at $16.90/month
- 30+ tools included (funnels, email, webinars, chat, and more)
- Saves $1,561/year vs ClickFunnels
- No contact or visitor caps on higher plans
Cons
- Individual tools lack polish vs. dedicated competitors
- Steeper learning curve due to feature overload
- Interface feels dated in places
Try Builderall for 14 Days
Access 30+ marketing tools for less than the cost of a single lunch. Plans start at $16.90/mo.
Start 14-Day Trial →7. Kajabi — Best for Course Creators
If you sell online courses, coaching programs, or memberships, Kajabi is purpose-built for you. While ClickFunnels can technically host course content, it was never designed for it. Kajabi treats courses as a first-class feature with drip content, quizzes, progress tracking, and community features baked in.
Kajabi includes a funnel builder (called "Pipelines"), email marketing, a website builder, and payment processing — so you don't need any other tools. The checkout experience is clean, mobile-optimized, and supports one-click upsells.
Starting at $55/month, Kajabi is significantly cheaper than ClickFunnels while offering a vastly superior course delivery experience. If you're a course creator currently paying $147+/month for ClickFunnels and using a separate platform for course hosting, switching to Kajabi could save you $150–$250/month.
Pros
- Best course and membership site features of any funnel tool
- Funnels, email, website, and payments all included
- Beautiful, modern templates
- Zero transaction fees on all plans
Cons
- Not ideal if you don't sell courses or memberships
- Limited A/B testing compared to Unbounce or Leadpages
- Higher tiers get expensive ($159/mo and up)
Try Kajabi Free for 14 Days
Build your first course and funnel in one platform. No code, no extra tools needed.
Start Free Trial →Which ClickFunnels Alternative Should You Choose?
Our Verdict
For maximum savings (free): Systeme.io is the clear winner. You get funnels, email, courses, and checkout at $0/month. It's the single best way to escape ClickFunnels pricing without sacrificing core functionality.
For landing page conversion: Leadpages delivers the best templates and built-in A/B testing at $37/month. Pair it with a separate email tool and you're still saving $80+/month vs ClickFunnels.
For replacing your entire stack: Kartra includes everything — funnels, email, helpdesk, video, memberships — in one platform. The $99/month price tag looks expensive until you add up all the tools it replaces.
For course creators: Kajabi is purpose-built for selling knowledge products. If courses or coaching are your business, stop paying for ClickFunnels and a separate course platform.
For the tightest budget: Builderall at $16.90/month gives you more tools per dollar than anything else on the market. It won't win design awards, but it works.
Related Guides
Our top free pick deserves a closer look. Read our full Systeme.io review covering funnels, email marketing, course hosting, and the surprisingly generous free plan.
If your main need is landing pages rather than full funnels, see our best landing page builders guide comparing Leadpages, Unbounce, Instapage, and more on conversion optimization features.
Need to pair your funnel builder with a dedicated sales pipeline tool? Our best sales funnel builders roundup covers the full spectrum from budget to enterprise.
If you need a standalone storefront rather than a funnel-first approach, our best ecommerce platforms guide covers Shopify, BigCommerce, WooCommerce, and other options built for full online stores.
How We Tested
We built the same three-page funnel (opt-in page, sales page, and thank-you page) in each tool using comparable templates. We evaluated the builder experience, page load speed, mobile responsiveness, checkout flow, and available integrations. Pricing was compared based on the features needed to match ClickFunnels' basic plan functionality.
For tools that include email marketing, we also tested automation workflows, deliverability, and list management. Total cost of ownership was calculated by factoring in any additional tools you'd need to match ClickFunnels' full feature set.
Disclosure: This article contains affiliate links. If you purchase through our links, we may earn a commission at no extra cost to you. We only recommend tools we've personally tested and believe in.
Bottom Line: Start with Systeme.io Free, Upgrade If You Need More
Systeme.io replaces ClickFunnels at $0/month and covers funnels, email, courses, and checkout in one platform. If you need advanced landing pages, add Leadpages for $37/mo. Either way, you save $1,000+ per year vs. ClickFunnels.
Try Systeme.io Free →