Semrush Pricing 2026: All Plans Explained (Which One Do You Need?)
Semrush is the industry standard for SEO — but at $139-$499/month, it's an investment. Here's exactly what each plan includes so you don't overpay.
Last updated: May 2026 · By Dave Hassell
Semrush is arguably the most comprehensive SEO toolkit on the market, used by over 10 million marketers worldwide. But its pricing can be confusing — especially when you factor in add-ons, user seats, and the gap between what each tier actually includes.
Here's the complete breakdown so you can pick the right plan without paying for features you won't use.
Semrush Pricing at a Glance
| Feature | Pro ($139.95/mo) | Guru ($249.95/mo) | Business ($499.95/mo) |
|---|---|---|---|
| Keywords to track | 500 | 1,500 | 5,000 |
| Results per report | 10,000 | 30,000 | 50,000 |
| Reports per day | 3,000 | 5,000 | 10,000 |
| Projects | 5 | 15 | 40 |
| Pages to crawl/mo | 100,000 | 300,000 | 1,000,000 |
| Content Marketing | No | Yes | Yes |
| Historical data | No | Yes | Yes |
| API access | No | No | Yes |
| Users included | 1 | 1 | 1 |
| Annual price/mo | $117.33 | $208.33 | $416.66 |
Semrush Pro — $139.95/month
$139.95/month
The Pro plan is the sweet spot for freelancers, bloggers, and small businesses. You get the full keyword research database, competitor analysis, site audits, and rank tracking for up to 500 keywords — plenty for most growing websites.
- Full keyword research (Keyword Magic Tool)
- Competitor domain analysis
- Site audit (100,000 pages/month)
- Position tracking (500 keywords)
- Backlink analysis and audit
- On-page SEO checker
- 5 projects
- Advertising research
Best for: Solo marketers, bloggers, and small businesses managing 1-5 websites with under 500 target keywords.
Semrush Guru — $249.95/month
$249.95/month
Guru adds the Content Marketing Platform, historical data access, and significantly higher limits. The Content Marketing tools (SEO Content Template, Writing Assistant, Topic Research) are genuinely useful for content-heavy strategies.
- Everything in Pro, plus:
- Content Marketing Platform
- Historical data (keyword trends over time)
- Position tracking (1,500 keywords)
- 15 projects
- 300,000 pages crawled/month
- Looker Studio integration
- Content audit tools
Best for: Growing agencies, content marketers, and mid-size businesses managing 5-15 client or owned websites.
Semrush Business — $499.95/month
$499.95/month
Business is built for large agencies and enterprises. The API access alone justifies the upgrade if you're building custom dashboards or automating reports. Share of Voice metrics help track brand visibility at scale.
- Everything in Guru, plus:
- API access
- Share of Voice metric
- Position tracking (5,000 keywords)
- 40 projects
- 1,000,000 pages crawled/month
- PLA (Product Listing Ads) analytics
- Extended limits across all tools
Best for: Large agencies, enterprise SEO teams, and businesses tracking thousands of keywords across many domains.
Additional User Seats
Every Semrush plan includes only 1 user. Additional seats cost:
| Plan | Extra User Cost |
|---|---|
| Pro | $45/mo per user |
| Guru | $80/mo per user |
| Business | $100/mo per user |
Money-Saving Tips
Annual billing saves 17%: Pro drops from $139.95 to $117.33/mo — that's $271/year saved.
Start with Pro: You can always upgrade mid-cycle. Semrush prorates the difference, so there's no penalty for starting lower.
Free plan exists: You get 10 searches/day with limited data. Good for occasional research without committing.
Semrush Free vs. Paid: What's the Difference?
Semrush does offer a free tier, but it's heavily limited:
| Feature | Free | Pro (Paid) |
|---|---|---|
| Searches per day | 10 | 3,000 |
| Keywords to track | 10 | 500 |
| Results per report | 10 | 10,000 |
| Site audit pages | 100 | 100,000 |
| Projects | 1 | 5 |
The free plan works for quick spot-checks but isn't viable for daily SEO work. The 10-result limit per report means you're only seeing a fraction of the available data.
Which Plan Should You Choose?
Choose Pro ($139.95/mo) if: You're a solo marketer or small business managing fewer than 5 sites. This covers 90% of what most people need from an SEO tool.
Choose Guru ($249.95/mo) if: You need the Content Marketing Platform, manage 5+ client sites, or require historical data for trend analysis.
Choose Business ($499.95/mo) if: You need API access, manage 15+ sites, or track thousands of keywords for enterprise clients.
Consider alternatives if: $140/mo is too steep — Mangools ($29/mo) and SE Ranking ($39/mo) cover core SEO needs at a fraction of the cost.
Frequently Asked Questions
How much does Semrush cost?
Semrush costs $139.95/month for Pro, $249.95/month for Guru, and $499.95/month for Business. Annual billing saves 17%, reducing Pro to $117.33/month ($1,408/year).
Is Semrush free?
Semrush offers a limited free plan with 10 searches per day and basic feature access. For serious SEO work, you'll need a paid plan. They also offer a 7-day free trial of Pro and Guru.
Which Semrush plan is best for beginners?
Pro at $139.95/month is best for beginners. It includes keyword research, site audits, rank tracking for 500 keywords, and competitor analysis — everything you need to grow a site's organic traffic.