GoHighLevel Pricing 2026: Complete Plan Breakdown (Is It Worth $97/mo?)
GoHighLevel replaces 12+ marketing tools for one monthly fee. But which plan do you actually need? Here's the full breakdown with no fluff.
Last updated: May 2026 · By Dave Hassell
GoHighLevel (GHL) has become the go-to platform for marketing agencies and local businesses looking to consolidate their tech stack. At $97-$497/month, it replaces your CRM, email marketing, SMS, funnel builder, appointment scheduler, reputation management, and more — tools that would cost $500-$1,000+/month if purchased separately.
GoHighLevel Pricing Overview
| Feature | Starter ($97/mo) | Unlimited ($297/mo) | Agency Pro ($497/mo) |
|---|---|---|---|
| Sub-accounts (clients) | 3 | Unlimited | Unlimited |
| Contacts | Unlimited | Unlimited | Unlimited |
| Users | Unlimited | Unlimited | Unlimited |
| Funnels & websites | Unlimited | Unlimited | Unlimited |
| Email marketing | Yes | Yes | Yes |
| SMS & calling | Yes (usage-based) | Yes (usage-based) | Yes (usage-based) |
| White-label desktop | No | Yes | Yes |
| White-label mobile app | No | No | Yes |
| SaaS mode | No | No | Yes |
| API access | Yes | Yes | Yes |
| Annual price/mo | $81/mo | $248/mo | $414/mo |
Starter Plan — $97/month
$97/month
The Starter plan gives you the full GoHighLevel platform for up to 3 client accounts (sub-accounts). If you're a solo agency owner managing a handful of clients, or a local business using it for your own marketing, this is where to start.
- 3 sub-accounts (client accounts)
- Unlimited contacts and users
- CRM with pipeline management
- Funnel and website builder
- Email marketing (unlimited sends)
- SMS and phone (usage-based pricing)
- Appointment scheduling
- Reputation management
- Workflow automations
- Invoicing and payments
Best for: New agency owners with 1-3 clients, or local businesses managing their own marketing.
Unlimited Plan — $297/month
$297/month
The Unlimited plan removes the sub-account cap and adds white-label branding for your desktop app. This is the most popular plan for growing agencies because you can add unlimited clients without per-seat costs eating into margins.
- Everything in Starter, plus:
- Unlimited sub-accounts
- White-label desktop app
- Custom domains for your branded platform
- Branded login pages
- Remove GHL branding entirely
- Membership/course hosting
Best for: Agencies with 4+ clients who want to present the platform under their own brand. The economics make sense at 4+ clients since $297 ÷ 4 = $74/client vs. paying $97 per CRM seat elsewhere.
Agency Pro (SaaS Mode) — $497/month
$497/month
Agency Pro unlocks SaaS mode — you can resell GoHighLevel as your own software product with custom pricing, Stripe billing, and a white-labeled mobile app. This turns your agency into a SaaS company.
- Everything in Unlimited, plus:
- Full SaaS mode (resell as your own product)
- Custom Stripe billing for clients
- White-label mobile app (iOS + Android)
- Automatic client onboarding
- Usage-based rebilling to clients
- Priority support
Best for: Agencies that want to build a SaaS revenue stream on top of their services — charging clients $297-$997/mo for "their" platform.
Usage-Based Costs (All Plans)
SMS, phone calls, and AI features are billed based on usage across all plans:
SMS: ~$0.0079 per segment (US). International rates vary.
Phone calls: ~$0.026/minute outbound, $0.0085/minute inbound (US).
Email: First 10,000/month free, then ~$0.675 per additional 1,000.
AI (Conversation AI): Varies by model — roughly $0.01-0.03 per interaction.
Most agencies spend $20-100/month on usage fees depending on volume.
What GoHighLevel Replaces
The core value proposition is consolidation. Here's what a typical agency saves:
| Tool Category | Separate Tool | Monthly Cost |
|---|---|---|
| CRM | HubSpot / Salesforce | $45-$150/mo |
| Email marketing | ActiveCampaign | $29-$149/mo |
| SMS marketing | Twilio / SlickText | $25-$100/mo |
| Funnel builder | ClickFunnels | $97-$297/mo |
| Scheduling | Calendly | $12-$20/mo |
| Reputation mgmt | Birdeye | $299/mo |
| Course hosting | Teachable | $39-$119/mo |
| Total | $546-$1,134/mo |
GoHighLevel at $97-$297/mo replaces all of the above — a potential savings of $300-$800/month depending on your current stack.
Which Plan Should You Choose?
Choose Starter ($97/mo) if: You're managing 1-3 clients or using it for your own business. Get comfortable with the platform before scaling.
Choose Unlimited ($297/mo) if: You have 4+ agency clients and want to white-label the platform. At 5 clients paying $200/mo for your services, you're profiting $703/mo on the platform alone.
Choose Agency Pro ($497/mo) if: You want to sell GoHighLevel as your own SaaS product with automated billing and a branded mobile app.
Frequently Asked Questions
How much does GoHighLevel cost?
GoHighLevel costs $97/month (Starter), $297/month (Unlimited), or $497/month (Agency Pro). Annual billing saves roughly 17% across all plans. Usage-based costs for SMS and phone are additional.
Does GoHighLevel have a free plan?
No free plan, but they offer a full-access 14-day free trial on all tiers. No credit card required for the trial in most cases.
Can I white-label GoHighLevel for my clients?
Yes. Desktop white-labeling is available on the Unlimited plan ($297/mo). Full white-labeling including a custom mobile app requires the Agency Pro plan ($497/mo).